How do I Control the Online Conversation about my Brand?
Across nations and generations, a study reveals that friends’ recommendations are more trusted than any other form of advertisement. People appreciate hearing, watching, and sharing memories with the people who mean the most to them. Facebook, Instagram, Facebook, and even Google’s Story feature allows people to post their preferences and experiences more often than ever before.
Your Online Reputation Matters
In this social media world, we are confronting with a dichotomy. On the one hand, it has been said several times that social media marketing is all about giving up control: learn to let go and let your consumers do the talking for you.
Marketers, on the other hand, also want to control the world. The whole point of marketing is to cast a product in a specific light to ensure that debates around the product are driven by the brand strategy – may be a holdover from a time when customer liberalisation was not a possibility.