How to bury negative search results:
4 steps to hide bad search results and repair your online reputation
In an ideal world, we’d be able to remove or hide all of the misleading, outdated, and negative search results for ourselves. Except under exceptional cases, most material is here to remain. Delete what you can, but making your own constructive content to counteract the negatives is an excellent way to maintain the power of your image and boost your search results. But, how do you reduce negative search terms linked with your name or your brand name?
It should be noted that if you want to withdraw it totally from the internet, this is not possible all the time. Let’s explore more possible ways to get it down.
Step 1: Create and maintain your public reputation on all platforms
Some websites regularly rank high in search results. You can suppress negative results by merely making a profile there with your name and some identifying details. Make sure your privacy settings are set to publicly viewable and only post material that you are certain you will not regret later. Here is a list of some high priority websites:
- Yahoo Pulse
Step 2: Comment publically on news articles, forums, and social networking sites.
You may use your real name to register on media sites and comment on blogs, but these posts do not score as well as those on the sites mentioned above. Posting under your real name may be a smart tactic for marketing yourself if you’re willing to engage in any self-censorship. Knowing that everything you say online could end up on Google, use your posts to your benefit: publish smartly, grammatically right, spell-checked, well-reasoned text. Present yourself in the field where you want to build a reputation for yourself.
Step 3: Link with multiple sites.
Google calculates a site’s position in search results in part by calculating how often other pages refer to it. You can improve the visibility of your content by linking it with other relevant pages. Create a Twitter profile, add it to your Formspring profile, connect all to your Facebook profile, and access all of them from your Blogger page. Of course, the more you do connect your accounts and with other accounts, the more likely it is that they can relate to your posts, boosting your performance much more.
Step 4: Reclaim negative keywords
If a quest for your name yields mostly positive results, but adding certain keyword yields negative or inappropriate results, try to recover the term. Assume that a search for “John Doe” yields positive results, but a search for “John Doe” including “State College” yields negative results. To equate the term “State College” with his good image, John Doe should begin using it in his positive content creation.