New innovations like Google Assistant, Alexa and Siri are making SEO more voice-friendly than ever.
Voice technology has become incredibly popular in recent times, and this is set to grow even further by 2022, where 52% of UK households are expected to own a smart speaker.
The combination of people choosing to stay home with a smart speaker readily available means that voice search is going to have a big impact on SEO in 2021.
So, how does a business adapt to voice search?
Through careful keyword consideration.
Businesses, and digital marketers, want to look towards producing content based upon what people might say in everyday conversation. Naturally, people type search differently than they voice search, and this is something businesses should consider for their keyword research in the year ahead.
For example, someone might voice search “where can I buy new shoes online?” as opposed to type searching “new shoes online”.
#reputationmanagement #reputationmatters #reputationmarketing #reputation #OnlineReputation #onlinereputationmanagement #reputationace
CALL FREE ON 0800 088 5506