Your Brand or Business got downtime?
Some of them will step out from this stronger, and others less. So this article will help you to grow stronger. Stay-at-home policies have changed the lives and industry for everyone. One of the several side effects of the new normal that many are trying to adjust to is a sudden surplus of spare time. Here’s a collection of to-do things for your brand that will help you to do.
- Create business guidelines and brand style
- Create a yearly content calendar
- Guard your brand against domain squatters
- Regularly update your website template
- Update or add website testimonials
- Manage online reviews
-Guidelines to improve Your Brand:
Begin with your brand guidelines or style guide. All interactions stem from the guidelines and rules listed in your stylebook. Once you’ve got this, the rest of it becomes relatively easy.
Brand Guidelines reflect the graphic design, configuration, and style for both offline and online uses. These usually include logo style, usage rules, and formatting as well as for business blogs, websites, advertisements, and other advertising material. These guidelines ensure the sustainability of the brand between depts, retailers, and over time. Brand Guidelines exist in a brand style guide.
-Brand guidelines include;
- Logo patterns in black and white and also in color
- Commercial layouts for online and offline usages
- Web layout
- Authorized imagery and rules
- Recommendations for things like tone and sound
1- Create and use a comprehensive Brand Style Guide for all content
collaborate with an in-house or experienced professional to create a comprehensive brand style guide that controls all visual and written content on web sites that you manage or influence:
- Your blog and Website
- Your social media pages or profiles
- External connections, such as press releases
- Partner and affiliate content, such as sponsored product listings and reviews
- Marketing and advertising content
Your style guide guarantees that anyone over whom you have some impact portrays your brand in the same way — cruising a clear message to as big an audience as possible.
2- Create the Yearly brand’s content calendar:
Once your content is added to your Website, it influences the high position in search results. The system doesn’t really start working until you’ve been there for a couple of months, but this is one of the simplest and most effective ways to enhance website traffic. The safest way to stay on top of it is to invest time in advance, building a yearly content calendar.
3- Save your online brand Store from domain squatters
Squatters are people who will buy different versions of the domain name of your brands’ name and then only sit on them. They can also create competing products, or use pages to redirect clients who are looking for your products to their own site. Quite often, domain squatters just hold the domain for ransom. There is a sure-fire way to safeguard domain squatters:
Create a full list of defensive domains (and purchase them)
Create a thorough list of changes to the primary domain of your site. Here is the list:
Less popular extensions for your domain name (just not “yourname.com,” but.org,.co,.biz, etc.)
Different spellings and similar variants, such as “yournam.com” or “youname.com.”
Negative (or possibly negative) combinations, such as “brandnamescam.com” or “brandnameripoff.com.”
Specific variants you would like to own, such as “thebrandname.com” and “thisisbrandname.com.”
Purchase them if they’re available. Do not even distract resources to create a particular domain until you have a clear vision for it. Until then, simply redirect each of them to your main web page.
Here now, the domain squatters can be handled.
4- Keep updating your Website Template:
No need to turn your eyes on newer models, this way is more straightforward and less messy.
Regarding your main Website: How has it been aged since the last update? It’s all right to accept that the reply here is “not good.” However, you shouldn’t have to believe in your own eyes. Ask clients, staff, or other trusted colleagues to take a closer look and give their unfiltered impressions to you, make it crystal clear that you do not (and will, in fact, happy to listen) keep negative feedback towards them.
Take immediate action on the proposed improvements which do not requires professional know-how. Or, if you have the money, get in-house or hired professionalists or consultants to collaborate with you to implement the necessary modifications.
5- Keep optimizing Images and Speed for High Ranking in SERPs:
Compelling photos attract people; they also aid to provide knowledge and break up long pages or paragraphs of text. Yet page speed is also very significant. So the images must be handled professionally.
A webpage may have too many photos, but if there are many pictures, then it slows down the Website or loading speed. Before adding any images and videos to your web, we suggest testing your site using both Google Page Speed Insights or Pingdom. Both of these website speed tools will show you how your site is working and how fast it is loading to its mobile or desktop users. If the photos on a particular page appear to slow the process down, do not add any more. Instead, open Photoshop or a similar photo editing software and reduce the size of the photos, and then change old ones on your web with the new ones. Also, if you can’t, you should pay a web developer to do it for you.
Another technique-consider switching out solid-color backgrounds for picture or videos-but focus on keeping the size down to below 120K-preferably much less. If this is too much, use visual aids to tell your story, such as static images and drawings, whiteboard videos and animations (preferably non-autoplay). Modify every picture or multimedia feature by:
Lowering file size to avoid unnecessary loading time (without affecting image quality)
Choose an appropriate file form (JPEG provides a good compromise between file quantity and size, GIF is excellent for small animations, but it’s also perfect for tiny images on broader solid backgrounds)
Designating an explanatory file name that makes sense when searching any picture
6- Entail real testimonials on your site to drive higher conversions
Legitimate, and related testimonials are new-customers catnips.
Draft an e-mail offer for testimonials regarding your project, and then send it to every former and present client with whom you stay on friendly terms after adding some customized attention-grabbing vocabulary. You may want to sweeten the deal by offering a gift voucher to the recipients, no matter how good or poor the testimonial was. Attach the best comments to your homepage, ideally in the homepage section, as well as on the sections where people can make a final purchase decision.
-keep updating All Social Media Profiles:
The objective here is to maintain consistency across all your social media platforms. Remember the segment on the style guide earlier in this thread? A strong design guide will give you a stable base for image and message quality. If you’re viewing your Facebook, Twitter, or LinkedIn profile for the second or the twentieth time, your followers will instantly understand that the profile they’ve traversed to is yours, yours entirely, and it can only be yours.
7- Actively and constantly manage consumer reviews on third-party websites and social networks :
Whenever it comes to digital reviews online — or unknown “clients,” as can sometimes be the case — there are a few things you could do and a little you can’t do. Much relies on where the analysis appears as well as what it states.
The simple fact is some harmful or misleading “feedback” or statements are usually posted on your social media accounts by some users. If you’re not using a full-time social media profiles manager, and it has been some while since you thoroughly cleaned your pages, check public feedback and comments, and mark offensive or misleading content for removal.
Then, take a quick pass through your social media pages and flag any good-thought but possibly negative review. Ask a trustworthy, proficient employee to respond to each other, or take this upon yourself to seek out (initially publicly, then privately) with either an offer to set things right (if justified). If there was an issue, and you resolved it, ask the user if they don’t mind reviewing their feedback.
As for longer-term feedback on third-party websites that you just don’t completely control? Go through any in-depth reviews of your great-toothed comb goods or services and use tracked changes to standout and correct any misrepresentations. Send the fixed document to the publishing company with a friendly request to update the feedback accordingly. You’d be shocked how many of them will be agree — most web publishers are fundamentally decent people and have several irons in the flame to pay attention to all the details.
-Back to “healthy,” better than ever before:
No one ever truly knows while all of this is going to end. No one knows for sure how things will look when this is over. The new standard may be so different or unique from the previous that we can only know in retrospect that a new age has commenced.
But until then, put all that on the side. This is out of your control.
Concentrate instead on something else that you think you can control: the resilience of your online brand. Use your new-found downtime surplus;
To boost your online brand and to build it high.
To create a broader, more substantial set of positive first impressions.
To show anyone who cares that you’re going to be there for them when it’s all over.